Modeling the Intergrated Customer Loyalty Program on Blockchain Technology by Using Credit Card

Abstract

Blockchain technology integrates mathematical encryption, open source software, computer networks and incentive mechanisms. It created a crypto call hiding in a token. However, tokens should be used to purchase goods or services from offline retailers, but current tokens are used primarily for investment. Therefore, the most important thing at this point is how to get the royalty-based tokens integrated into the offline store. For this purpose, it is not realistic to install a new payment terminal in an offline store. Based on these perceptions, this study measures the application of investigated components to understand the impact of blockchain technology on customer loyalty programs. The main purpose of this study is to propose an integrated customer loyalty program model for blockchain technology using credit cards. This study shows how to implement an integrated customer loyalty program process in credit card-based blockchain technology and how to identify the importance of block-chain technology to improve customer loyalty programs.