A Survey on Growth of E-Commerce Business in India

Abstract

E-commerce is usually associated with buying and selling over the Internet or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer mediated network. In other words, it is the buying and selling, marketing and servicing, delivery and payment of products, services information over the Internet and other networks. E-commerce has changed the nature of the value propositions that companies now offer to their customers. The convergence of content sites and social networks has resulted in emerging e-commerce business models. The study aims to analyze the growth of e-commerce industry in India. This research explored the usage level of ecommerce technologies, benefits and barriers of e-commerce usage. The methodology used to examine the key elements is done by secondary research.