A Study on Customers Service among Tamilnadu Mercantile Bank in Erode Branch

Abstract

The Financial institution specially banking industry is one of the areas where many public, private & foreign banks are operating their businesses to different customers in every nuke of the country. This study is undertaking the customer service towards Tamilnadu Mercantile bank at Erode. Banking is considered to be nerve center of trade, commerce and business in a country .It plays a vital role in distributing the money for the development of trade, industry and commerce. Therefore we may say that banking is life blood of the modern commerce. A banker is not only dealers money but also leaders in economic development of a country. The fundamental aspects of banking i.e. trust and the confidence of the people on institution remain same. The majority of banks are still successful in keeping with the confidence of the customer even though the main problems of the customer are not well aware of the service provided by their bank. Financial institution specially banking industry is one of areas where many public, private & foreign banks are operating their businesses to different customers in every nuke of the country. In the process to attract customers these banks are providing highest level of service quality to satisfy the varying needs of today‘s customers, but service quality is not alone sufficient trust among the customers is another important factor which is a predictor of consumer service.