Effectiveness of Social Media Community Using Optimized Clustering Algorithm

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S. Niresh
Mr. T. Muthusamy
Mrs. K. K. Kavitha

Abstract

Now-a-days social media is used to the introduce new issues and discussion on social media. More number of users participates in the discussion via social media. Different users belong to different kind of groups. Positive and negative comments will be posted by user and they will participate in discussion. Here we proposed system to group different kind of users and system specifies from which category they belong to. For example film industry, politician etc. Once the social media data such as a user messages are parsed and network relationships are identified, data mining techniques can be applied to group of different types of communities. We used K-Means clustering algorithm to cluster data. In this system we detect communities by the clustering messages from large streams of social data. Our proposed algorithm gives better a clustering result and provides a novel use-case of grouping user communities based on their activities. This application is used to the identify group of people who viewed the post and commented on the post. This helps to categorize the users.

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