A Detailed Dominant Data Mining Approach for Predictive Modeling of Social Networking Data using WEKA

Abstract

Social network has gained popularity manifold in the last decade. Accessing social network sites such as Twitter, Facebook LinkedIn and Google+ through the internet and the web 2.0 technologies has become more affordable. People are becoming more interested in and relying on social network for information, news and opinion of other users on diverse subject matters. In this Paper, we present the first comprehensive review of social and computer science literature on trust in social networks. We first review the existing definitions of trust and define social trust in the context of social networks. Web-based social networks have become popular as a medium for disseminating information and connecting like-minded people. The public accessibility of such networks with the ability to share opinions, thoughts, information, and experience offers great promise to enterprises and governments. As the popularity increases and they became widely used as one of the important sources of news, people become more cautious about determining the trustworthiness of the information which is disseminating through social media for various reasons. For this reason, knowing the factors that influence the trust in social media content became very important. In this research paper, we use a survey as a mechanism to study trust in social networks. First, we prepared a questionnaire which focuses on measuring the ways in which social network users determine whether content is true or not and then we analyzed the response of individuals who participated in the survey and discuss the results in a focus group session. Then, the responses, we get from the survey and the focus group was used as a dataset for modeling trust, which incorporates factors that alter trust determination. The dataset preprocessing a total of 56 records were used for building the models. This Paper applies the Decision Tree, Bayesian Classifiers and Neural Network predictive data mining techniques in significant social media factors for predicting trust. To accomplish this goal: The WEKA data mining tool is used to evaluate the J48, Na�ve Bayes and Multilayer Perception algorithms with different experiments were made by performing adjustments of the attributes and using various numbers of attributes in order to come up with a purposeful output.